Wattpad: Testing the Waters

Alright, who’s heard of Wattpad? Those of you who have, I’d love to hear your experiences. I found out about it through Library Journal. The article listed start-up sites that are taking over traditional library functions and doing a good job of it, too. Naturally, I had to research the ones I hadn’t heard of yet.

Wattpad is a free site for readers and writers. Authors can post their stories chapter-by-chapter and readers follow them like a blog. Readers can view all available content, vote, and comment. That’s about everything. I’ve seen plenty of sites like this one. Most are overrun by fan fiction and serials. Wattpad has its share of those too, but for the most part the writers post short stories and novels. More importantly, all of the stories with any kind of merit have been read thousands of times. So what makes Wattpad more desirable than its competitors?

I don’t really know. The layout definitely helps. It’s not amazing and I wish searching were more dynamic, but it’s more comfortable than its simple HTML predecessors. Browsing by genre is simple. You can look at the popular or the “undiscovered”. Unfortunately, the “undiscovered” contains a lot of junk. It’s easier to sift through the “popular” section.

Wattpad also has its own free app. That alone puts it above similar sites. Still, I feel there’s something more important. The participating authors are making it different. They’re the ones taking full advantage of its power as a library. I can’t help but wonder if this might be the best marketing tool for Indie and emerging writers.

Some of the most successful writers on Wattpad are using the site to test the waters of their market. It’s kind of an experiment. If your story does well on Wattpad, then you are doing something right and you’ll be able to sell. Many readers will buy the book after reading it on Wattpad. They want to own what they like even if they can read it anytime for free on Wattpad. Part of that is due to the uncomfortable formatting on Wattpad, but a lot of it has to do with satisfaction. When I’m satisfied with a book, I buy it for myself and often for others.

While I’m sure plenty of the writers use Wattpad to post their chapters as they write them, I think posting the final product will prove fruitful. If you can sell your book from the time you post your first chapter, you may reap the reward almost immediately. There’s a big advantage to always presenting your best self.

What do you think of Wattpad? What advantages and disadvantages would you anticipate? If you’ve tried it, have you been successful?